Lobel's Natural Prime beef comprises premium cuts from livestock humanely raised in open pastures on a 100% vegetarian diet that is free of subtherapeutic antibiotics and growth hormones. The cattle are raised by a cooperative of six farms with thousands of acres of dedicated pastures throughout the American heartland, stretching from the Dakotas to Nebraska. They have room to roam and forage in a stress-free, safe environment; free access to clean, fresh water; and supplemental feed that is a mix of all-natural grains.
The most desirable of all beef roasts happens to be Lobel´s signature roast. A traditional choice for festive occasions, these well-aged, well-marbled roasts are impressive in presentation and a delight on the palate—exquisitely flavorful and tender.