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Press Releases LOBEL'S ADDS PASTRAMI AND CORNED BEED TO EXTENSIVE GOURMET MEAT SELECTION NEW YORK, NY (April 16, 2010) – Authentic pastrami and corned beef from New York delicatessens are renowned the world over for their unmatched flavor and texture. Famed butcher and gourmet meat purveyor Lobel’s, a culinary institution in New York, has just come out with its own line of New York deli-style pastrami and corned beef, which are now available for delivery to customers around the U.S.
Lobel’s offers two options for its pastrami, First-Cut Brisket Pastrami and New York-Style Pastrami. Both cuts are hand-trimmed and cured the old-fashioned way in a proprietary brine for three to five days. The meat is then coated with a blend of spices and other ingredients and hung in a smoke house for the final stage of wood smoking. Lobel’s First-Cut Pastrami comes from the brisket and has the full flavor of traditional pastrami, but in a leaner cut of meat. Lobel’s New York-Style Pastrami is meatier and more marbled than First-Cut Pastrami and is the classic selection for the juiciest, most tender pastrami.
Lobel’s corned beef comes from the finest USDA Prime beef brisket. As with Lobel’s pastrami, it is hand-trimmed and cured in a proprietary brine for three to five days, although the corned beef does not go through the smoking process. Lobel’s offers whole corned beef briskets for feeding a crowd or first-cut or “butcher’s call” half first-cut for family-sized meals.
Lobel’s corned beef and pastrami are available exclusively through the company web site at www.lobels.com. Lobel’s is known as one of the leading purveyors of USDA Prime grade, dry-aged beef as well as the finest all-natural veal and lamb, fresh poultry, Berkshire pork and specialty products. All Lobel’s meats are shipped by overnight delivery, and Lobel’s guarantees all shipments. Additional information can be obtained by visiting the Web site at www.lobels.com or calling the toll-free number at 1-877-783-4512 anytime day or night. # # # LOBEL'S INTRODUCES SIGNIFICANTLY EXPANDED SELECTION OF BEEF CUTS New USDA Prime, Natural Prime and Wagyu cuts added to Virtual Butcher Shop NEW YORK, NY (November 13, 2009) – Adding to its already extensive selection of beef, gourmet meat purveyor Lobel’s has just introduced more than a dozen new cuts of USDA Prime, Natural Prime and Wagyu beef. Through its online butcher shop, www.lobels.com, Lobel’s now offers 77 different cuts of beef for delivery anywhere in the U.S. The new beef selections range from less expensive cuts such as USDA Prime Tri-Tip and Skirt Steak to ultra luxurious offerings such as a Wagyu Dry-Aged Cowboy Steak and Wagyu Bacon-Wrapped Tenderloin Roast. “These new items give us one of the broadest selections of fine beef available anywhere,” noted fifth-generation butcher Evan Lobel. “In the past, we were not able to offer all cuts in all our lines of beef, but we have greater flexibility with supply now and there is more demand for a wider variety.” The most extensive addition of new beef cuts for Lobel’s comes in its line of Natural Prime Beef, which comes from livestock raised in open pastures on a 100% vegetarian diet. They include Tenderloin Steak, Bacon-Wrapped Tenderloin Steak, Dry-Aged Bone-In Filet Mignon, Dry-Aged Boneless Double Strip Steak, Dry-Aged Cowboy Steak, Dry-Aged Bone-In Hip Sirloin Steak, Chateaubriand Roast, Bacon-Wrapped Tenderloin Roast, London Broil, Brisket and Tri-Tip. Lobel’s richly textured, heavily marbled American Wagyu beef comes from the same breed of cattle as the famed Japanese Kobe beef. New American Wagyu cuts now available from Lobel’s include Tenderloin Steak, Bacon-Wrapped Tenderloin Steak, Dry-Aged Boneless Double Strip Steak, Dry-Aged Cowboy Steak and Bacon-Wrapped Tenderloin Roast. In the USDA Prime Beef line, Lobel’s has added Dry-Aged Boneless Center-Cut Sirloin Steak, Skirt Steak, Dry-Aged Bone-In Hip Sirloin Steak, Tri-Tip and Brisket. Lobel’s is known as one of the leading purveyors of USDA Prime grade, dry-aged beef as well as the finest lamb, poultry, Berkshire pork, all natural veal and other gourmet meats. All Lobel’s meats are shipped by overnight delivery, and Lobel’s guarantees all shipments. Additional information can be obtained by visiting the Web site at www.lobels.com or calling the toll-free number at 1-877-783-4512 any time day or night. # # # LOBEL'S INTRODUCES READY-MADE KABOBS Hand-cut meats and poultry are shipped fresh and ready to grill NEW YORK, NY (July 23, 2009) – Gourmet meat purveyor Lobel’s is making grilling the finest quality meats a little easier with the introduction of Ready-Made Kabobs. Hand cut from Lobel’s prime beef, all-natural lamb, poultry and chicken and threaded onto wooden skewers, Lobel’s Ready-Made Kabobs are shipped fresh and ready to grill via overnight delivery through www.lobels.com. Available seasoned and unseasoned, the Ready-Made Kabobs are assembled on wooden skewers that have been soaked in olive oil to minimize flare ups on the grill. A blend of Mediterranean spices, including oregano, garlic, black pepper and olive oil, coats the seasoned kabobs, while the unseasoned kabobs let customers use their own marinade or a simple coating of olive oil, sea salt and pepper. Each vacuum-sealed package or Ready-Made Kabobs has four 4-ounce skewers of meat or poultry. Prices for Lobel’s Ready-Made Kabobs are: -Ready-Made Beef Kabobs, $26.98 seasoned, $24.98 unseasoned -Ready-Made Chicken Kabobs, $19.98 seasoned, $18.98 unseasoned -Ready-Made Lamb Kabobs, $24.98 seasoned, $22.98 unseasoned -Ready-Made Pork Kabobs, $19.98 seasoned, $18.98 unseasoned Lobel’s is known as one of the leading purveyors of USDA Prime grade, dry-aged beef as well as the finest lamb, poultry, Berkshire pork, all natural veal and other gourmet meats. All Lobel’s meats are shipped by overnight delivery, and Lobel’s guarantees all shipments. Additional information can be obtained by visiting the Web site at www.lobels.com or calling the toll-free number at 1-877-783-4512 anytime day or night. # # # LOBEL'S TEAMS WITH THE NEW YORK YANKEES
TO OFFER GOURMET MEATS AT YANKEE STADIUM NEW YORK, NY (April 14, 2009) — The New York Yankees and gourmet meat purveyor Lobel's, two New York institutions, have teamed up to bring some of America's finest meat to Yankee Stadium. With the start of the 2009 baseball season, visitors will be able to purchase Lobel's USDA prime beef throughout the stadium. In addition to the Internet, at lobels.com, Yankee Stadium is the only retail location, other than Lobel's Prime Meats on Madison Avenue, where the public can buy meats from the famed New York butcher. To showcase the art of fine butchering, Lobel's will have a demonstration shop on the field-level concourse near Section 133—a replica of the venerable Lobel's Prime Meats on Madison Avenue. Fans will be able to watch Lobel's butchers trimming and preparing different cuts of beef, which will be used at dining venues throughout the Stadium. The butcher shop features a display of Lobel's signature dry-aging process. In addition, a nearby portable carving station will offer fresh Lobel's steak sandwiches for purchase. Fans in the Luxury Suites and in select restaurants within the Stadium will be able to order menu items prepared with meats from Lobel's. Moreover, during the game all Luxury Suite guests will have the opportunity to purchase a variety of hand-cut meats from Lobel's to take home after the game. Finally, the Home Plate Store (the gift shop in the Great Hall) will stock pre-selected packages of frozen meats from Lobel's in refrigerated cases. "The Yankees are America's top sports franchise and meats from Lobel's are the best of the best. This is a very complementary relationship," noted Mark Lobel, co-owner and fifth generation butcher. "We're looking forward to working with the New York Yankees to offer America's finest meats at America's finest stadium." # # # LOBEL'S DEBUTS 'MEAT OF THE MONTH' PACKAGES NEW YORK, NY (November 20, 2008) – Devoted carnivores can now have a different shipment of specially selected meats delivered to their door each month through a series of new Meat Of The Month packages just introduced by Lobel’s of New York, the gourmet meat purveyor (www.lobels.com). The new Meat Of The Month service is available in 12-month, 6-month and 4-month packages. Drawing on a variety of fine meats from Lobel’s, the Meat Of The Month selections include USDA Prime beef, lamb, veal and other specialty meats. The 2009 Meat Of The Month schedule is:
The 12-month (January – December) Meat Of The Month package is $1,399.98; the 6-month (January – June or June – December) Meat Of The Month package is $698.98; the 4-month (January – April or May – August or September – December) Meat Of The Month package is $468.98. The package prices include overnight delivery for each shipment. Lobel’s is also introducing a series of seasonal and themed meat packages available throughout the year. The first, which has just been launched, is called Winter Celebrations ($479.98) and includes:
All meats are shipped by overnight delivery, and Lobel’s guarantees all shipments. Additional information can be obtained by visiting the Web site at www.lobels.com or calling the toll-free number at 1-877-783-4512 anytime day or night. # # #
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