Lobel’s Natural Prime beef comprises premium rib and loin cuts from livestock raised in open pastures on a 100% vegetarian diet that is free of subtherapeutic antibiotics and growth hormones.
Certified prime by the USDA, our Natural Prime steaks and roasts are abundantly marbled, deliciously flavorful, and aged for up to six weeks to ensure maximum flavor and tenderness.
The cattle are raised by a cooperative of 50 farms with a total of 30,000 acres of farmland throughout the Northeast. To participate in this program, each farm pledges to follow humane livestock management practices that include providing cattle with room to roam and forage in a stress-free, safe environment; free access to clean, fresh water; and supplemental feed that is a mix of all-natural grains and grasses.