It’s no exaggeration to say that Evan Lobel grew up in the business. “After I learned to walk, my father put a knife in my hand and said, ‘Start cutting, son,’” says the fifth-generation butcher, whose father Leon began taking his young son to work at the Madison Avenue shop in the early 1960s.
Evan describes his father, who passed away in 2006, as his Superman. He was very strict and slowly brought Evan into the business by making sure he learned every aspect of the trade from sweeping the floors to working the cash register. This early training gave Evan a well-rounded approach and an understanding that no task was beneath him—he was expected to perform the work as well or better than any other employee.