The Lobel Family

Frequently Asked Questions

About The Lobel Family

Peak Dining Experiences Delivered Fresh and Overnight to Your Front Door

Lobel’s of New York is honored that you’re taking time to learn more about our family’s online butcher shop.

We want you to feel as comfortable and as satisfied purchasing the finest and freshest meats from us at as you’d experience at the front counter of our shop at 1096 Madison Avenue in New York City.

For over 65 years, Manhattan’s elite have trusted the Lobel family to be their source for the world’s best meat and old-fashioned, personalized customer service. Whether we’re recommending a particular cut, suggesting a recipe, or sharing cooking tips, our goal is to provide every customer with a peak dining experience—every single time you purchase from us.

Lobel's Tradition

"… rated tops in taste … Testers called Lobel's 'delectable' and said they could cut the steaks with a fork." —Good Housekeeping, November 2001

That's the taste of over 175 years of Lobel family experience as renowned practitioners of the butcher's art and purveyors of the finest meat available anywhere—at any price.

With the Lobel's of New York online butcher shop, we can now extend our signature quality, service, and selection to customers in all 50 states.

We are proud to offer dry-aged USDA high-prime and Wagyu beef, all-natural veal, lamb, and poultry, Berkshire pork, and specialty products.

To ensure optimum flavor and freshness, each order is hand-cut, individually vacuum-sealed, securely packed, and delivered overnight—fresh from our hands to your door.

Our rigorous meat selection process differentiates our product from meat available in most stores. We only buy USDA prime beef, which accounts for less than 2% of all beef. But within the prime beef category, We take only the finest cuts, paying up to a 10% premium to get the best. We then dry age the beef up to six weeks, a process our family sees as an art, and one that can mean the difference between a good and a great tasting piece of meat. Steaks, filets and roasts from Lobel's are unlike any others on the market, which prompted a Wall Street Journal writer to note of a Lobel's steak, "It was so perfect—in looks, taste, and texture—that we were tempted to eat it raw. The buttery flavor was beyond comparison."

Our exacting quality standards are not limited to beef. We also offer USDA prime, all-natural lamb, selecting the most tender and flavorful lamb on the market. Similarly, we only sell fresh all-natural veal that is firm, moist, and velvety and comes from formula-fed animals that are not penned.

We've also expanded our product lines to include the highly prized Wagyu beef, Berkshire pork, all-natural poultry, artisanal sausages, sauces, condiments and seasonings, specialty foods, and merchandise.

Lobel Family History

Our family has been purveyors of fine meats for six generations, and we pride ourselves on upholding the highest standards of quality and personal service.

Nathan Lobel began raising beef cattle in Austria in the 1840s, and with the help of his son (who was also named Nathan), later added a slaughterhouse to the business. The elder Nathan's grandson Morris joined the family business as a boy, and in 1911, at the age of 17, he emigrated to the U.S. He eventually settled in New York, where he opened a butcher shop, first in the Bronx and later at the current location on the Upper East Side of Manhattan. From the beginning, Morris Lobel was obsessed with service and quality, and he instilled this obsession in his sons Leon, Nathan, and Stanley, who followed their father into the family business. Today, Stanley remains active in the store, while his sons David and Mark and Leon's son Evan have emerged as the fifth generation of Lobels to carry forward the family commitment to the highest quality standards and unmatched customer service.

Recently, the sixth generation of Lobels has joined the ranks. Mark Lobel’s son, Brian, and Evan Lobel’s daughter, Joey, have joined the family business and are working alongside their family in the butcher shop.